The beginning of 8K

Streaming service Rakuten TV triples smart screen reach and takes on Netflix with 8K

Streaming service provider Rakuten TV is stepping up its VOD war with Netflix and Amazon Prime Video, by expanding into 42 countries and promising 8k content before the end of the year.

It is also partnering with Samsung, LG, Philips and Hisense to introduce a dedicated remote control button on their respective smart TVs. The move will enable the European streaming TV service to reach more than 30 million households.

Rakuten TV says it will offer the widest 4K HDR movie catalogue available through Smart TVs, as it pursues “the best cinema experience at home.” The company also says it will introduce 8K technology VOD distribution “during the second semester of 2019.”